A PIONEER & A MARKET LEADER IN DESIGNING, PLANNING & IMPLEMENTATION OF INDOOR & OUTDOOR VISUAL COMMUNICATIONS ACROSS MIDDLE EAST.

Over the past 52 years, A man of commitment, credibility & vision Hanif Merchant has nurtured this family managed business, building it into one of the most successful visual communication companies across the Middle East.


On 19th February, 1971 Hanif Merchant landed in Dubai and soon after partnered up to create a neon signage company. After a few years of success, he decided to branch out and on the 1st January, 1976 Emirates Neon was founded with only 4 employees. In the beginning, the company focused primarily on shop signs but later progressed into fuel station branding during the 1980s with EGPC (now Emarat), Caltex-EPPCO (ENOC now) and Adnoc, over a period of 2 years, Emirates Neon had implemented 200 fuel stations.


Under the banner of HM INTERNATIONAL he introduced innovative & creative ideas transforming conventional signage industry in to a digital visual communication. Now a market leader in the planning and implementation of indoor and outdoor visual communications, ENG an HMI sister concern offers an enormous array of products and services across a steadily evolving variety of business divisions.

Mr. Muhammad Hanif Merchant – Chairman & MD